5 essential marketing tools for your business

Marketing strategies should go beyond just launching underprepared advertisements on the streets of Melbourne or letting marketing companies and SEO services Brisbane wide handle things for you. It should go beyond just posting on your social media pages every other day or taking pretty flatlays for the ‘gram.

How you handle digital marketing strategies can easily make or break your business; especially since there are over 21.7 million Australians actively connected to the internet. Digital marketing can be overwhelming, so to break things down for you, we have listed down 5 tools that you should prioritise first:

  • Search Engine Optimisation

Search Engine Optimisation, or SEO, is the practice of optimising websites to get a higher ranking on any search engine results page. This essentially means making your website’s design and content more attractive to various search engines, so that your website will show up higher on the results list.

If done properly, your business’s page may see higher organic traffic – all because you used a few choice words. However, if this proves to be a difficult task for your team, there are also many SEO services Brisbane wide that can help you get the most out of your webpage.

  • Data Analytics

Maximising the data you receive every day is one of the most important things you can do for your business. Having a better understanding of the information you have will give you a better view of who your customers are and what they want, which in turn will help you plan out the strategies of your business accordingly.

Although working with an online marketing agency can speed this process up, you can also choose to use online tools such as Google Analytics or other smart insight platforms to process your data and information.

  • AdWords

Using AdWords is another method to help boost your company’s web presence. AdWords work the same way as SEO does but it can provide a faster and wider reach. It is also best to remember that you can target the AdWords you use based on location. The AdWords Brisbane is famous for can be entirely different from the AdWords that are used in Melbourne.

Knowing which words to use in your website and phrasing them properly can help you reach your target audience more since these can actually show up on their email inboxes and the top of their search results.

  • Social Media Marketing

According to a recent study by We Are Social, there are over 18 million active social media users in Australia alone. So, if you really want to maximise the possible reach for your company, any digital marketing company will tell you that one of the best things you can do is to properly incorporate social media plans to get the best possible reach.

  1. Email Marketing

Email marketing is considered to be one of the most important and effective methods for your business to reach your target customers. This strategy will allow you to personalise your interactions with your customers which will result in better and lasting relationships with them; and with over 5.6 billion active email addresses worldwide, knowing how to use this strategy properly may mean more traffic and customers for your business.

Once you have mastered these five tools, using other digital marketing strategies will be easier. If you do find yourself in a slump, always remember that you can easily ask for help from marketing companies that offer AdWords, social media marketing, or SEO services Brisbane wide or located in other neighbouring cities.